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In 2004, Krysta found a job at a local chocolate company in a moment of desperation. Having grown up in the restaurant industry, she knew the dedication required, but it was in this job that she discovered her love for chocolate specifically. After travelling to France, she fell in love with high-end chocolate. When another business venture fell through, she decided to go back to what she loves, and started Sugar Love. It started on Reddit, but due to increased demand she ultimately created her own website. Sugar Love Chocolate has personality, is authentic, real, approachable, and uses only the best ingredients. Her perspective is: if you’re going to care where your salmon comes from, why shouldn’t you care where your chocolate comes from? All packaging and shipping is recycled, down to the bubble wrap and tissue paper.